Media & Press Coverage

Jennifer Orechwa has crafted an essential guide for wellness entrepreneurs determined to cut through the marketing noise and grow with confidence. She is an exceptional marketer and in

Get Found, Get Booked she distills her expertise into a clear repeatable system that is both practical and transformative. Jennifer’s Salted Edge Framework - moving from chaos to clarity through attraction, conversion, retention, automation, and measurement - aligns with the very principles we champion at Thryv: that small business owners deserve systems that work for them, not the other way around. The result is a playbook that really delivers, empowering entrepreneurs to build trust, attract the right clients, and scale sustainably. A must‑read for any wellness business owner serious about growing their practice. 

"What stood out to me was how relatable Get Found Get Booked is to the overwhelming majority of med spa owners. Our industry is made up almost entirely of small businesses—one owner, one location. Clinical providers, not business people. These owners are incredibly passionate about patient care and clinical results, but they don’t know business tactics. Most have good marketing instincts, but no formal understanding of how to put them into action. They operate without structure, and because they’re busy, they assume what they’re doing is working. It often takes years to realize that, in order to build a business that allows them the freedom to focus on patient care, they have to implement systems and processes. Otherwise, they hit a ceiling, burn out, and end up resenting the business they once loved.

Get Found Get Booked solves this problem. Jennifer brings together two powerful drivers in this industry—the love of patient care and the anxiety of running a business—into a simple, effective system. The Salted Edge Framework gives med spa owners permission to use their passion for patient care as the foundation of their marketing, while providing a practical, credible roadmap for building a scalable business. It’s a step-by-step guide to combining the unique, trust-based nature of aesthetics with a structured, repeatable marketing system. The Salted Edge framework, in particular, is both practical and highly relevant to how aesthetic patients find and choose providers today. This is exactly the kind of resource our space has needed—clear, actionable, and built specifically for med spas. In an industry full of noise and competing advice, this is a valuable resource for any serious med spa owner."